Ceramic Handicraft and Boutique(5/12/2010)

Yesterday, in the opening ceremony of Auratic Venue for the State Ceramic Branch of the China (ShenZhen) International Culture Industries Fair (hereinafter referred to as Fair), reporters were informed that during the Fair, the sub-site will show the public the world's most valuable ceramic handicraft, ceramic boutique with the sense of culture and unique charm of non-material cultural heritage, display the unique charm of creativity and industry prospects of the perfect combination of traditional culture, science and technology, in all round.

Reporter learned yesterday in an interview, "Auratic" is a Chinese high-end ceramic brand by integrating of Chinese traditional ceramic culture and the creative process through the modern technology. It creates the "full red" and "Imperial yellow" glaze, supplemented by sophisticated underglaze techniques, who has introduced Chinese high-grade ceramics full of Chinese culture to the world. Royal Noble and luxury hotels in Middle East and Europe have been immersed by the Shenzhen's ceramic "red", the Japanese royal wedding also completely used "full red".

"This is the first year for Auratic to be the branch venue of the Fair, in addition to showing its own brand, Auratic also concerns the development of ceramic culture industry and takes it as the initiative responsibility", Liu Quan-hui, Creative Park "Master" of Auratic, said at the First Summit Forum on China's ceramic held yesterday afternoon. Reporter noticed that at the forum, focusing on the themes of China's ceramic culture and economic development, China's ceramic culture and the world's ceramic civilization, nearly 200 experts and scholars, from the United States, Britain, Germany, Japan and other world famous R & D center for ceramic brand, as well as Tongji University and other universities or research institutions, launched a heated discussion.
(by China Leiyuan, 5/12/2010)